About us

At Prima Holidays, we're all about discovering familiar destinations in interesting new ways and taking you to the places you've always dreamed of seeing. Whether it's joining other Prima readers on a craft break, a cruise to the Dutch flower fields with a Gardener's World presenter or a ride on Scotland's real-life Hogwart's Express, we've got you covered. From English country gardens to Norway's breathtaking fjords, discover a collection of hand-picked trips that go beyond the usual escape.

Reasons to book with Prima Holidays...

  • Prima Holidays is a selection of hand-picked getaways and travel offers from the experts behind Prima
  • We use our knowledge to create unique experiences and itineraries exclusively for you
  • We do the legwork, then give you the opportunity to discuss the finer details and tailor your trip
  • On selected departure dates, you will get to travel with like-minded Prima readers
  • We only partner with leading travel operators to bring you the highest quality experiences

The Prima Holidays Guarantee...

  • Many of our trips can now be booked with low deposits, starting from just £25pp
  • If there is any reason why your trip may be cancelled or rescheduled, our experts will be in touch
  • Your money is safe because your trips are protected by one of the following schemes: TTA, ABTA, AITO, ABTOT or Global Travel Groups's consumer protection guarantee scheme
  • Flight-inclusive trips are also ATOL-protected. This government-backed scheme safeguards your money and will assist you if a company goes out of business
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About Tripsmiths

Tripsmiths Media is the pioneering travel and media company that partners with the world's leading tour operators and media brands to deliver exclusive travel experiences and unique content.

All our trips are approved and protected by at least one of the following: