Explore the world with us
Discover extraordinary destinations like never before on an unforgettable trip designed exclusively for Prima readers
Travelling with Prima Holidays
At Prima Holidays, we specialise in bringing our readers exceptional tours and cruises to beautiful destinations in the UK and beyond with like-minded travellers. On a getaway with us, you can expect extraordinary experiences with famous faces, unforgettable trips with fellow Prima readers and unique and exciting itineraries. From magical cruises and rail journeys to escorted tours and short breaks, our trips are hand-picked and hand-crafted with you in mind.
Best-selling rail break
Escorted tour
See the Swiss Alps and ride the Glacier Express
In association with TS Tours
Stay in beautiful Interlaken and see the highlights of Switzerland on this no-fly tour – which includes several rail journeys and two lake cruises
Collection
Our best trips under £1,500Find a great deal with our range of affordable tours, and book your next trip for under £1,500 per person
Free excursion to Rüdesheim worth £35pp
River cruise
Shop till you drop at Germany’s best Christmas markets as you sail the Rhine
In association with TS Tours
Soak in the wonderful festive atmospheres in Frankfurt, Koblenz, Cologne, and Rüdesheim as you cruise the Rhine on a premium all-inclusive ship
Collection
Learn a new skillSpend time with skilled experts and like-minded enthusiasts on one of our exclusive artistic breaks
Travel in a small group
Escorted tour
Stay at Romania's Hotel of Ice and explore Transylvania
In association with TS Tours
Enjoy an unforgettable stay at Transylvania’s Ice Hotel and explore some of Romania’s most picturesque medieval towns
Final few places remaining
Expert-led
Explore the dreamy Cotswolds and meet Adam Henson
In association with Brightwater Holidays
Visit five quintessential English gardens and learn more about farm life from the Countryfile presenter
Limited time offer: save up to 15%pp*
Escorted tour
Ride the little trains of the Dolomites from Lake Molveno
In association with TS Tours
Ride four mountain rail and cableways through the Dolomites, explore this beautiful region’s atmospheric towns and enjoy optional excursions
All meals and selected drinks included
Expert-led
Cruise Holland's waterways and visit Keukenhof Gardens with Adam Frost
In association with TS Tours
Spring is the perfect time to visit the Netherlands. Discover Amsterdam, Rotterdam and Utrecht on a Northern Rhine river cruise